Marketing Operations · Washington, DC · Remote-ready
I'm Kandace Gallman — a marketing operations leader and HubSpot Super Admin. I design the CRM architecture, automation, and reporting that turn marketing motion into revenue.
strategic × adaptable — a curious troubleshooter
> systems I build, end to end
Marketing runs on stories. I make sure the plumbing underneath them actually works — a decade across marketing, events, and revenue roles, the last four running global marketing operations at Brivo, a cloud-based physical security company.
In that seat I've rebuilt a HubSpot instance from the studs, then merged a sister company's instance into it mid-acquisition without losing a single record. I've re-architected lead lifecycle and ICP scoring, tightened the HubSpot–Salesforce handshake, and built the dashboards a CEO actually reads.
My favorite problems are the tangled ones: the funnel nobody can explain, the routing rule firing at 2 a.m., the stack with three tools doing one job. Hand them over — I'll come back with a diagram, a fix, and a report to prove it.
Finds the elegant route, not just the obvious one.
Every decision runs on data, not on vibes.
Builds for the next quarter — and the next merger.
At home mid-migration, mid-merger, mid-pivot.
Available for fractional and project-based marketing operations work, alongside full-time leadership roles.
Governance, permissions, data hygiene, and workflow cleanup for instances that have grown wild. Leave with a healthier portal and a punch list, ranked.
hubspot · super admin
Platform moves and instance mergers, scoped and executed carefully. I've done two full-scale HubSpot migrations — including one mid-acquisition — with zero data loss.
hubspot ⇄ hubspot · crm moves
Lifecycle stages, ICP scoring, and routing logic that get the right lead to the right rep — fast. The kind of rebuild that lifted routing accuracy 30%.
scoring · routing · sla
The connective tissue between your tools: HubSpot–Salesforce sync health, Make.com scenarios, and automations that quietly do their jobs.
salesforce · make.com
Executive-grade dashboards that make pipeline legible to leadership — marketing performance and revenue metrics your CEO will actually open.
kpis · attribution · exec views
Stack audits and vendor negotiation that cut spend without cutting capability. The same playbook that trimmed $1M+ from one company's tooling.
vendor mgmt · consolidation
Not sure which bucket your problem fits? That's normal — the tangled ones rarely do. Describe it in an email and I'll map it.
Webinar and email programs drove +20% engagement and +15% email performance — earning promotion into the global ops seat.
End-to-end campaigns: +18% lead acquisition and +25% customer engagement, run through Adobe Workfront.
Event marketing across 11 university accounts: +15% student acquisition, +22% ad ROI, +15% lead conversion.
CRM lead tracking and reporting; event logistics, vendors, and budgets for professional development programs.
$678K in direct sales within six months; +15% customer acquisition through consultative selling.
Contact
Open to senior marketing operations leadership roles (remote) and freelance engagements. Tell me what's broken — or what you're building.