Marketing Operations · Washington, DC · Remote-ready
I'm Kandace Gallman, a marketing operations leader and marketing engineer. I design CRM architecture and MAP integrations that your revenue team can depend on, then build the automation systems and analytics that turn marketing motion into revenue.
strategic × adaptable. a curious troubleshooter
> systems I build, end to end
Marketing runs on stories. I make sure the plumbing underneath them actually works. A decade across marketing, events, and revenue roles, most recently leading global marketing operations for a B2B technology company.
In that seat, I've rebuilt a CRM platform from the ground up, then led the technical consolidation during a merger with a sister organization, unifying two systems into one without losing a single record. I've re-architected lead lifecycle and scoring, tightened the handshake between CRM platforms, and built the dashboards a CEO actually reads.
My favorite problems are the tangled ones: the funnel nobody can explain, the routing rule firing at 2 a.m., the stack with three tools doing one job. Hand them over. I'll come back with a diagram, a fix, and a report to prove it.
Finds the elegant route, not just the obvious one.
Every decision runs on data, not on vibes.
Builds for the next quarter and the next merger.
At home mid-migration, mid-merger, mid-pivot.
Available for fractional and project-based marketing operations work, alongside full-time leadership roles.
Governance, permissions, data hygiene, and workflow cleanup for instances that have grown wild. Leave with a healthier portal and a punch list, ranked.
hubspot · super admin
Platform moves and instance mergers, scoped and executed carefully. I've done two full-scale HubSpot migrations, including one mid-merger, with zero data loss.
hubspot ⇄ hubspot · crm moves
Lifecycle stages, ICP scoring, and routing logic that get the right lead to the right rep, fast. The kind of rebuild that lifted routing accuracy 30%.
scoring · routing · sla
The connective tissue between your tools: HubSpot–Salesforce sync health, Make.com scenarios, and automations that quietly do their jobs.
salesforce · make.com
Executive-grade dashboards that make pipeline legible to leadership: marketing performance and revenue metrics your CEO will actually open.
kpis · attribution · exec views
Stack audits and vendor negotiation that cut spend without cutting capability. The same playbook that trimmed $1M+ from one company's tooling.
vendor mgmt · consolidation
Not sure which bucket your problem fits? That's normal. The tangled ones rarely do. Describe it in an email and I'll map it.
Five things I keep getting asked to do again, across every role I've held — because they worked the first time.
Rebuilt a company's core marketing platform from the ground up, then during a merger with a sister organization led the technical work to combine both systems into one. Two full platform migrations, zero records lost, and a combined go-to-market org that could finally see itself in one system instead of two.
Redesigned how leads move from first touch to sales handoff. Scoring, routing, and stage logic rebuilt so the right lead reaches the right rep fast. Result: a 30% lift in routing accuracy, and a CRM integration clean enough that Sales and Marketing finally trusted the same numbers.
Audited a sprawling martech stack, cut what was redundant, renegotiated what stayed, and returned more than $1M — without losing capability. The savings funded the platform work that actually moved revenue.
Built the dashboards a CEO actually opens — real-time views into pipeline and revenue performance that turned marketing from a line item leadership took on faith into one they could see clearly, in numbers everyone agreed on.
Before operations, there was direct selling and event production — six figures in sales generated solo, university partnerships run end to end, campaigns that had to perform because a room full of people were watching in real time. That's where the instinct for "does this actually work" came from, long before it had a dashboard to prove it.
Contact
Open to senior marketing operations leadership roles (remote) and freelance engagements. Tell me what's broken or what you're building.